• According to a new study from Lancer Medical highlighted in the Toronto Star newspaper, dirty air, bad water and other effects of environmental pollution are “killing more people every year than all war and violence in the world. More than smoking, hunger or natural disasters. More than AIDS, tuberculosis and malaria combined.” Nine million deaths can be attributed to disease from toxic exposure.

• The same report says these deaths and illnesses cost $4.6 trillion — or about 6.2 per cent of the global economy.

• Forget all the debates about being a vegetarian etc., We are already implementing proven, non-controversial solutions for about 70% of our C02 and methane problem –just not fast enough. They have nothing to do with food.

• We need to focus on 3 areas: Heating & cooling buildings, transportation, and power plants.

• We’re changing building codes for new buildings but governments need to invest big in helping us retrofit our existing buildings, because they represent more than 95% of all buildings. If they made this investment they would create a lot of immediate local jobs, save everybody money on energy, and move North America toward energy independence. All the fixes are known and well-proven.

• States, provinces and cities are moving quickly to electrify transportation, but national governments in North America, are another story. Canada is too slow and careful (on both transportation and buildings) and the Trump administration is made up a lot of young, incredibly intelligent Mensa members (How’s that for fake news?).

• With power plants, again, lots of spineless political battles. Here are the economic facts:


I will debate anyone in any forum on the facts above. I have all the backup information to support these assertions. I have made challenges like this before and the lobbyists who generate BS for money have been afraid to take me up.





Trump decision could subtract from 8.1 million clean tech jobs


TURBINE jobs smallMore than 8.1 million people were working in renewable energy worldwide during 2016, a 6% increase over a year before, compared with a decline of 18% for the oil and gas sector. In China, the numbers were 3.5 million people in renewables, compared with 2.6 million for oil and gas. Bloomberg said that 350,000 people were laid off in the oil and gas sector in the US between 2014 and 2016.2 Renewables create the most jobs and they create local jobs.



CALIFORNIA SOLAR GROWTH SMALLER 2Not only are these real immediate jobs, but Trump could theoretically eliminate USA jobs in the future by limiting the country’s participation in the development of expertise, investment leadership, supply chain growth and so on, in a clean tech sector that will be worth trillions within a couple of short decades. One example: there are more than 2,754 solar companies in California, employing 75,598 people. In 2010, there were a couple hundred installations, in 2012 more than a thousand. In 2014, there were about 3500, and in 2016 more than 5000. In other words, 20% annual growth. And it’s expected to grow twice as fast, or by 200% over the next five years. All states and countries are actively competing for this work. It’s just business and ordinary technological change.

For more please see the book The New Energy Age at brucenagy.com.

Trump cannot change economic reality

People have been asking me about the impact of Donald Trump’s election on the new energy age. Despite panic in many parts of the environmental movement, not much is likely to change.

The bottom line on Donald Trump is that about 60 million people voted for him so that America could serve notice to the world that they are no longer going to pay to police the globe or keep shipping all their low wage jobs out of the country. Instead they will ship brown and black people out. But the Trump administration cannot change what is essentially an economic shift to cheaper, better, energy technology. There are now more Republicans benefitting from clean tech than any other political sector. One quarter of the country’s wind turbines are found in Texas. Republicans recently voted to extend the 30% tax credit on renewables for another 5 years.

Despite his claims to the contrary, Trump is a politician, while clean tech growth is moving beyond the political arena and is increasingly dependent on a very favourable and unstoppable economic wind.

Trump is 72 and has thrown in with some even older, still wealthy and powerful oil and gas people, so due to their actions the move into electric vehicles might be slower in the rural areas and in the least progressive states. Even the Detroit carmakers are going to realize that Trump can’t change the regulatory approach of progressive states and the progress of their European, Asian, and Californian competitors

The talk about coal is nothing but bluster and/or wasted subsidies. Coal is economically and technologically obsolete. And the fate of the oil and gas market is similarly sealed. It will dramatically shrink over the next few decades.

There is nothing Trump can do to prevent renewables winning in the power sector or clean tech pervading the building sector. And in the long run he may slow the electrification of transportation, but probably not by much.

For more please see brucenagy.com.

How can I win in the new energy age?

pic twitter

ALTRUISM VS. PRAGMATISM  Some of my environmental friends want me to be altruistic all the time. Well I am pretty altruistic. That’s why I spend most of my personal and professional time working on education about climate change. But you’ll notice the word ‘professional’ in the above sentence because often I get paid for writing articles and making videos about clean tech, government sustainability policy and energy economics. I do it so I can pay my mortgage and my son’s tuition just like a lot of other people in the world. Self interest is the reality most of us live with, so it’s important to understand that now that the Paris climate change commitments have been made, we’re about to embark on a very fast, exceedingly dramatic worldwide economic transition, that will likely affect the personal finances of most of us.

The good news about the clean tech revolution is that it is quite simply technological change. It’s no different than the introduction of agriculture, the wheel, the telephone, the lightbulb, the internet or the mobile phone. But adoption might be blindingly fast. Some people got rich on all of those big changes, most didn’t. Some people became more efficient or had to radically change the way they do their jobs or run their businesses because of technology change.

An earlier career for me involved advertising agencies. When the Mac computer or digital photography or PhotoShop came along, these advances changed our business, sometimes for the better, sometimes not. It depended on how we reacted; on whether we wined and complained or recognized the opportunity.

THE END OF OIL WILL BE A BIG, FAST CHANGE  In the next 3-4 decades the entire world is going to be hit by the shift of our main economic trading currency away from coal, oil and gas, toward cleaner energy, building and transportation systems.You may think this is all going to come at you pretty fast and you might be thinking, “I’m just not prepared.”

Are there ways that I can save a bunch of money during this shift? Can I avoid buying into something that’s an unproven debacle? Can I maybe even cash in on this big shift by getting myself into a business that is poised to do well?

IT’S PRETTY EASY & YOU STILL HAVE TIME TO WIN  The answer to all those questions can be found in the pages of a book I’ve just spent 15 years researching. Through expert interviews, case studies and top 10 lists, it will help you easily review the nuts and bolts of clean tech that works, financing programs that work, and wannabe stuff that needs more development, and should be avoided.

You know, all the arguing over climate change is now ending. It’s time to get to work and make something out of cleaner electricity, cleaner heating and cooling, cleaner transportations systems. Click here and order a copy of my book and video app. It will help you with all of the above, and provide a top 10 list of priority actions for someone in your profession or your circumstances.Comic signed




My 5-Year Old Asked…

Dad & Adrian plus pitch 22

Do We Know HOW to fight climate change?

Ok we’ve finally agreed to get serious in the battle against climate change. Do we know HOW?

The top 10 lists are welcome, according to the first few backers of my new book. When I started interviewing experts about climate change more than 15 years ago, I didn’t have any idea what were the priorities; so I asked.

Years later, after hundreds of interviews I’m finding out that other people are like me. They know we have a problem. They know we all have to participate. The question is, HOW?

They agree the information on the best action steps is valuable so they can help fight climate change, save money on their bills, and maybe even cash in a bit on the clean tech revolution.

So based on the early feedback from my backers, I’ve created the new promo below for my new book, video app and kickstarter campaign. Please visit the campaign using the book title “STEP-BY-STEP HOW TO BEAT CLIMATE CHANGE” at kickstarter.com. Please also share the link with your friends. Thanks for your support.

New top 10 promo small