Ok we’ve finally agreed to get serious in the battle against climate change. Do we know HOW?
The top 10 lists are welcome, according to the first few backers of my new book. When I started interviewing experts about climate change more than 15 years ago, I didn’t have any idea what were the priorities; so I asked.
Years later, after hundreds of interviews I’m finding out that other people are like me. They know we have a problem. They know we all have to participate. The question is, HOW?
They agree the information on the best action steps is valuable so they can help fight climate change, save money on their bills, and maybe even cash in a bit on the clean tech revolution.
So based on the early feedback from my backers, I’ve created the new promo below for my new book, video app and kickstarter campaign. Please visit the campaign using the book title “STEP-BY-STEP HOW TO BEAT CLIMATE CHANGE” at kickstarter.com. Please also share the link with your friends. Thanks for your support.
OK I’m sure I’m breaking all the rules of social media, online marketing, etc., but it’s time for me to promote something that I’ve been working on for 15 years and is obviously very close to my heart.
You see we don’t really need to talk any more about what we’re doing wrong with climate change. Now we need a step-by-step how-to guidebook to do things right.
People who know me are aware that I’ve built a career as a green journalist and videographer, interviewing experts on clean technologies, green government policies and global energy economics. Now I’ve started a book, a video app and a kickstarter site to get some momentum and some attention in the right places.
WHY YOU SHOULD CARE
I’m doing it because I care about the planet and I believe you do too. And also of course because it’s a career –So there’s some self-interest (or more accurately self-preservation, I’m not getting rich). Regarding your self interest: Click on the project and arrange to download your Top 10 List and you will no longer feel like you’re not really sure what we should do first, what will make the most impact, how you can personally benefit from the coming clean tech business bonanza, and so on.
I’m announcing it now and doing it now because we seriously need it now. World leaders and corporations know we’re running out of time and are finally ready to stop asking: “Should we fight climate change?” They are finally asking instead: “HOW should we fight climate change?”
Please don’t take this the wrong way, but in my online and real world travels around the climate change world I’ve found lots of really great people with valuable information that answers this question. But I’ve found way more people who just don’t have a clue. It’s my personal mission in life to connect the former with the latter and spread the climate change solution gospel.
TOP 10 LISTS
I’m using TOP 10 LISTS (backed by solid detailed research and expert opinions) because I’m trying to do it in a very easy-to-read way (with easy to view videos); because there are just too many people telling us that it’s complicated, when it’s not. It’s formidable and challenging and requires the commitment of us all; but it’s not that complicated. The experts and I have compiled different TOP 10 LISTS for different people such as homeowners, business owners, policymakers, city planners, corporate executives, teachers, media people, stand-up comics, community organizers, etc. We have all the solutions we need to meet the challenge. We just need more of what everybody on the planet has to give: political will.
So please go look at this project and take action now to become part of the solution. https://www.kickstarter.com/projects/2096402546/step-by-step-how-to-beat-climate-change
Volkswagen created a software program that turned on pollution controls only when the car was being tested for pollution controls; as a result, millions of VWs have been polluting up to 40 times the legal limit for the past seven years. And although they have stopped selling them this way, Volkswagen has not announced a recall. This can only be described as disgusting corporate criminal activity.
They are the worst kind of cheaters, arrogant, hypocritical and misleading in their advertising. What kind of a sick mind could even conceive such a trick? How stupid is the management that it let this go on for seven years? Heads must roll throughout the management ranks, hefty fines and imprisonment must be meted out. No deals from the EPA. Everyone, please sell your shares. Everyone else, please sue Volkswagen for damages.
They have cheated their shareholders by destroying the brand, chiselled their competitors by avoiding the product development investments others made, ripped off their customers, selling them something that’s now nearly worthless, wreaked untold damage on Germany’s previously stellar reputation for clean tech, engineering excellence and integrity, and they owe the rest of us any money they have left for the damage they have done to our only home, the planet Earth. I have absolutely no sympathy for the Volkswagen management team. The more brutal the punishments the better. I expect it will destroy the company; and it should. There are undoubtedly good people who work there who have also been betrayed. Sadly, they should get their resumés in order now.
Unfortunately this is the ugliest example of green washing I’ve seen and it serves as a reminder that sometimes the market cannot be trusted to do anything but think about short term profits and bonuses. That’s why governments must make interventions into the market relating to issues like climate change. We must have strong regulations, a price on carbon and unmitigated punishment for despicable corporate crimes, like those committed by Volkswagen.
This year environmental groups all over the world are collecting millions of signatures on petitions to bring to the Paris climate talks in December. The intention is to prove that ordinary people want their governments to act quickly and seriously. We expect, perhaps naively, that government people who want to be re-elected will see the writing on the wall and will get serious with climate change.
What if those signatures were on class action lawsuits instead? Environmental lawyers are now finding numerous ways to punish governments and polluters who together seem to collude to destroy the only home we have without repercussions. An example is another recent landmark ruling in The Hague, that found that the Dutch government has a duty to protect its citizens from climate change. The old argument that a government can blame neighbouring governments and thus shirk its responsibilities was thrown out.
While we bring our petitions, governments will use the Paris photo op to make great pronouncements about their intentions, then return home and try to implement a plan. Some will intervene in their domestic economy and build strength, creating jobs through the clean tech bonanza. Others will continue to be manipulated by the big fossil fuel companies and drag their feet, being left behind by the rest of the world both environmentally and economically. Someone needs to pay for this environmental and economic neglect of citizens. It might be time for environment groups to create a different kind of carbon bubble, based on class action lawsuits as a first step toward ever more severe punishment.
Here’s the link to the Dutch story.
I recently got promoted with Al Gore’s Climate Reality Project organization and finally got to meet him. It was a special day as he is, of course, an idol of mine. This happened at a big training session for 600 more Canadian Climate Leaders (8000+ in the world) held last week in Toronto.
My personal agenda aside, the hope is that this group becomes obsolete soon. We work on educating the public and creating momentum, as the world shifts into the new energy age. We’re still probably decades from a full shift, but momentum is definitely ramping up. A few recent developments in the news may have more impact than we will (but we’re working as hard as ever on educating our world).
WARREN BUFFET BETS ON SOLAR
Warren Buffet, iconic American billionaire investor recently pulled his money out of oil and invested about a billion dollars in solar. This is really important for momentum because although the investment trends have been going this way, Buffet is more than a person. He’s a larger-than-life icon for the investment world. His move is a signal to investors everywhere, that the time to make the shift to new energy technology is now. A good analysis of why he did this can be found here.
Similarly but negatively, a few years ago, T. Boone Pickens, another iconic billionaire, started backing natural gas fracking in a big way, causing a huge investment shift into that business. This was very unfotunate. Not only did it do nothing for greenhouse gas emissions and wreck a lot of landscapes, but it was a myth built on weak profit numbers, created for political reasons (expensive mid-east wars, energy independence etc.) We now know that fracking wells peak in a few years and that fracking cannot make money when the oil price drops below $80. And we still don’t know completely what vile chemicals they are pumpiing at very high pressure down towards our fresh water aquifers.
SOLAR AT 4 CENTS PER KWH
In its own way the fracking debacle may end up doing some good. Buffet and others are finally seeing that coal, gas and oil either have no future, or are just too political and volatile for investment gambits. Renewables, on the other hand, are becoming increasingly positive. The technology is proven, you can build it fast, and now the economics are fabulous. For example, solar just hit 4 cents per kilowatt in an important utility bid in Austin, Texas. Nothing can touch this, not natural gas, not even cheap old coal.
It’s time for everyone, investors, homeowners, business owners, corporate executives, urban planners, government policy people, developers, etc. to get on the clean tech bandwagon and slam the last few nails into the carbon coffin.
The cautious skeptics at the Economist Newspaper continue to move their general position away from default conservative approaches. Last week the publication reported that “scientists are now able to say that climate change increases the risk of a particular weather pattern by a measurable amount and, in some cases, that a particular episode is almost impossible to imagine without global warming.” It quotes credible scientists at Oxford University, University of Melbourne, the Natioanal Oceanic and Atmospheric Administration in the USA and the Royal Netherlands Meteorological Institute. It notes that it is still difficult to connect individual weather events to climate change, but the science is growing quickly linking man-made climate change to patterns of dramatically increasing severe weather occurrances. The Economist: “In an attempt to give the overall picture, a new study in Nature Climate Change by Erich Fischer and Reto Knutti, both of the Federal Institute of Technology in Zurich, moved away from individual events to consider heatwaves and rain storms in general. They took all the heat and precipitation extremes between 1901 and 2005, defining extremes as events likely to occur once every 1,000 days. By running the climate models with and without climate change, they found that 0.85°C of warming (the rise since the industrial era began) has made such heat extremes four or five times more likely, roughly the same as in the Australian study. The authors attribute 75% of the heat extremes, and 18% of the precipitation extremes, to observed global warming. Worryingly, the risk of an extreme event seems to rise exponentially as mean temperatures creep up. The probability of a heat extreme is twice as great at 2°C of warming than at 1.5°C…That is a useful addition to climate science. People are routinely told about—and routinely ignore—the bad things they are doing to the climate. The attribution studies show that the climate is doing bad things back.”
It’s important when cautious, skeptical and credible publications like the Economist acknowledge truths that they know are especially bad news for carbon-based players in the global economy. The worm is definitely turning. Here’s the link: The Economist